Contemporary relevance of blockchain technology
Page No: 1-2
DOI: 10.18231/j.jmra.2025.001

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Tourism 2.0: Exploring the evolution of smart destinations
Page No: 3-9
DOI: 10.18231/j.jmra.2025.002

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The impact of Artificial intelligence on enhancing the in-store customer experience in retail sector
Page No: 10-16
DOI: 10.18231/j.jmra.2025.003

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Fiscal deficit and its long run impact on capital formation in India
Page No: 17-22
DOI: 10.18231/j.jmra.2025.004

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A study on awareness and the influence of the posh act on the work environment in the service sector
Page No: 23-28
DOI: 10.18231/j.jmra.2025.005

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The dual job dilemma: Exploring the arguments ‘for’ and ‘against’ moonlighting and the current scenario in India
Page No: 29-34
DOI: 10.18231/j.jmra.2025.006

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A study of financial sources and challenges for start-ups
Page No: 35-39
DOI: 10.18231/j.jmra.2025.007

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The impact of original content production on subscriber acquisition and retention in OTT platforms
Page No: 40-43
DOI: 10.18231/j.jmra.2025.008

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Evaluating the efficacy of employee training and development using Kirkpatrick’s four-level training model: A quantitative approach
Page No: 44-52
DOI: 10.18231/j.jmra.2025.009

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Exploring the role of augmented reality in online shopping: A secondary research study on applications, benefits, and challenge
Page No: 53-57
DOI: 10.18231/j.jmra.2025.010

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Harnessing technology and innovation to mitigate vulnerabilities in micro small and medium enterprises (MSMEs) in India
Page No: 58-66
DOI: 10.18231/j.jmra.2025.011

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The gig economy in India
Page No: 67-73
DOI: 10.18231/j.jmra.2025.012

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The significance of marketing in the era of artificial intelligence
Page No: 74-76
DOI: 10.18231/j.jmra.2025.013

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