Wordle, acquired by The New York Times in 2022, is a deceptively simple daily word puzzle that quickly became a global cultural phenomenon. Players have six attempts to guess a five-letter target word; after each guess, tiles change color to indicate correct letters in the right place, correct letters in the wrong place, or letters not in the word. Its design—single daily puzzle, no ads, easy sharing—helped it spread rapidly via social media and word of mouth.