Aims and Objectives

Business Insight and Innovation is a research journal that publishes scholarly articles on the latest trends and developments in business and management. The journal is committed to promoting cutting-edge research and innovative thinking in the field of business.

Scope of the Journal

JBII welcomes submissions on a wide range of topics related to business insight and innovation, including:

• The theoretical underpinnings of business insight and innovation
• The impact of business insight and innovation on firm performance
• New methods and tools for business insight and innovation
• The role of business insight and innovation in specific industries or contexts