In the dynamic and ever-evolving world of business, the lines between disciplines are becoming increasingly blurred. Businesses today face a multitude of complex challenges that require a holistic understanding of various business functions, from finance and marketing to accounting and operations. Recognizing the need for a more integrated approach to business education and research, the newly launched journal "Integrated Business and Financial Studies" (IBFS) aims to provide a platform for interdisciplinary research that bridges the gap between traditional business disciplines.