Aim / Objective

CapitalMark is committed to:

Advancing scholarship in marketing, finance, and business studies

Publishing high-quality theoretical, empirical, and applied research

Promoting collaboration among researchers, academics, and industry professionals

Encouraging diverse perspectives in financial and business research

Supporting innovation and evidence-based practices to strengthen global business and economic development

Scope

The scope of CapitalMark encompasses a wide range of topics in marketing, finance, and business administration. It welcomes original research, case studies, and reviews in (but not limited to):

Marketing Management and Consumer Behavior

Digital Marketing and E-Commerce

Strategic Management and Innovation

Financial Management and Corporate Finance

Banking and Investment Studies

Accounting and Auditing

Business Analytics and Decision-Making

Entrepreneurship and Start-up Ecosystems

International Business and Trade

Human Resource Management in Business Contexts

Risk Management and Insurance

Behavioral Finance and Economics

Public Policy and Economic Development

CapitalMark provides a platform for both academic and professional research, aiming to contribute to business growth, financial innovation, and sustainable economic practices.