Abstract :
Abstract This paper delves into the intricate role of media in shaping public opinion and driving social discourse. It explores the various mechanisms through which media influences perceptions, attitudes, and behaviors, ultimately contributing to the formation of societal norms and values. By analyzing the impact of different media formats and platforms, this study provides insights into how media narratives can either foster constructive dialogue or perpetuate polarization and misinformation. Additionally, it discusses the ethical responsibilities of media organizations in promoting informed public discourse and ensuring democratic participation.
Keyword :
Keywords: Media, Public Opinion, Social Discourse, Communication, Influence, Democracy, Ethics, Misinformation, Polarization