RELATING REMOTE WORKING FACILITIES WITH SUSTAINABLE WORK-LIFE BALANCE: A CONCEPTUAL MODEL WITH EVIDENCE FROM FEMALE-OWNED STARTUPS FROM PAKISTAN


Article PDF :

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Article type :

1

Author :

Dr. Usman Ghani Muhammad Faisal Sultan Saad Waqas

Volume :

3

Issue :

2

Abstract :

This is one of the unique studies concerning the developing sides of the world. The study aims to explore the effect of remote working amid the outbreak of COVID-19 on sustainable work-life balance. Previously most of the work has been conducted concerning work-from-home facilities on employee morale and well-being etc. However, in post-COVID-19 it is imperative to understand the impact of remote working on employee well-being. Therefore, a new idea has been developed by combining indications, theoretical frameworks, and gaps from prior research work. Data for this study was collected through non-probability sampling and the sample size was 150 respondents. Analysis has been made through structural equation modeling through SMART-PLS, which reflected that remote working has a definite association with work-life balance.

Keyword :

Keywords: COVID-19, Female startups, Female Entrepreneurship, Developing World, Remote Working & Sustainable Work-life Balance