Abstract :
Pharmaceutical marketing is an integral part of pharmaceutical business or trade. There has been significant increase in pharmaceutical generic, branded, ethical and barded generic drugs being marketed in India and being manufactured on Third party contract basis. There are several companies which manufacture the pharmaceutical medicines on third party basis and rarely possess their own units or pharmaceutical manufacturing plants. In this context the good and evil in marketing practices has been reviewed in this editorial.
Keyword :
Editorial, Pharmaceutical Marketing Practices, Ethical, Generics