Abstract :
This research is primarily attentive on the development of E-commerce
platforms which has allowed businesses to harness the power of the
internet and reach a larger audience with their products and services.
Ecommerce platforms provide businesses with a number of advantages
that were not possible with brick-and-mortar stores. They offer
businesses a wider reach as they are able to ship their products to
customers anywhere in the world. E-commerce platforms allow
businesses to offer a more personalized shopping experience to their
customers as they can recommend products based on the customer's
previous purchase history. Companies have found e-business marketing
to be an easy and popular way to motivate their customers to buy a
product while carrying out marketing activities. Data were collected
using a structured questionnaire based on the Website Quality
Instrument (WQI) and Customers Satisfaction Mediating Effect (SSME).
To inspect the reliability of the scale, Cronbach Alpha is used in this
research. Results showed that website quality has a significant impact
on purchase intention. Customer satisfaction mediates the relationship
between website quality and purchase intention. This research found that
online satisfaction has a significant impact on e-loyalty. In other words,
the more satisfied customers are with their online shopping experience,
the more likely they are to be loyal to that particular online store. This
loyalty, in turn, leads to increased satisfaction and further loyalty,
creating a virtuous circle for the online retailer. This Study will benefit
online business owners, and it will also help to grow their business.
Keyword :
Security, Fulfillment, Customer Service, Online Satisfaction, efficiency, System Availability, Online Satisfaction, Online Trust and E-Loyalty