Abstract :
The Micro, Small, and Medium Enterprises (MSME) sector serves as a cornerstone of India’s economy, playing a crucial role in contributing to GDP, generating exports, and creating employment opportunities. Despite its economic significance, the sector faces several challenges, including limited access to finance, intense competition, inefficiencies in operations, and slow adoption of advanced technologies. This chapter explores how technology and innovation can address these challenges and foster the sustainability and competitiveness of MSMEs in India. Emerging technologies such as digital payments, cloud computing, artificial intelligence (AI), and block chain are reshaping MSME operations by improving financial inclusion, streamlining processes, and expanding market access. Digital payment platforms, including UPI and fin tech solutions, have eased access to credit, while cloud technologies provide scalable and cost-efficient infrastructure. AI-powered tools and data analytics equip MSMEs with valuable insights into market trends and consumer behaviour, enabling more informed business decisions. Furthermore, block chain enhances supply chain transparency and security by minimizing fraud risks and building trust among stakeholders. The chapter also examines government initiatives, such as the Digital MSME Scheme and MSME Databank, which aim to accelerate technology adoption within the sector. However, several barriers remain, such as low digital literacy, the high upfront cost of technology investment, and concerns about data security. Overcoming these hurdles is critical to building a resilient MSME ecosystem that can adapt to economic fluctuations and compete effectively on a global scale. Through case studies and real-world examples, this chapter highlights the transformative role of technology in the MSME sector, offering practical insights for policymakers, business leaders, and entrepreneurs committed to driving sustainable growth.
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