Abstract :
The study was conducted at the College of Accountancy, Business Economics and International
Hospitality Management in 2nd semester of the academic year of 2016-2017 to identify the preferred food
stall of the students inside the University canteen and the satisfaction of the student-customers on the
services provided by food stall staffs or employees. Two hundred seventeen (217) students were chosen
randomly based on the list provided by the College. The study described the preferred food stall by means
of 7’Ps Model which was specifically used considering its seven (7) major variables/determinants such as
price, promotion, people, place, process, product and physical evidence. To accomplish the
purpose/objectives of the study, statistical tools such as frequency, percentage, mean and ANOVA were
properly utilized. The study revealed that one hundred percent (100%) of the respondents do have their
preferred food stalls and are satisfied with the different techniques rendered to student customers on how
to promote their products inside the university canteen. Also, it was clearly reflected on the findings of the
study that there is no significance difference in the preferred food stalls of the students in the University
canteen when they are grouped according to age, sex, daily allowance, geographic location. However, the
study found out that there is significant difference on the respons
Keyword :
Product, price, promotion, place, physical evidence, people, process