Abstract :
Abstract This paper explores the critical role of business analytics in achieving and sustaining competitive advantage in the dynamic and data-driven business landscape. As organizations increasingly recognize the value of data, the effective use of business analytics emerges as a key driver for success. The paper delves into the various facets of business analytics and its application across different industries, shedding light on how data-driven insights can be leveraged to gain a competitive edge. By examining real-world case studies and drawing on relevant literature, this paper aims to provide a comprehensive understanding of the intersection between business analytics and competitive advantage.
Keyword :
Keywords: Business Analytics, Competitive Advantage, Data-driven Decision Making, Predictive Analytics, Prescriptive Analytics, Big Data, Machine Learning, Innovation, Strategic Management, Organizational Performance