Abstract :
The study about the concept of demonetization and its impact. After demonetization the economy had affected the different sectors mainly, retail, stock markets, E-commerce, financial inclusion, Gold market etc. Demonetization has the positive impact of the economy. To control the black money and inflation rate it came into effect. The paper describes that demonetization affect the current economy but in future it makes the Indian economy as a digital economy and people give more importance to buy and sell the product through online.
Keyword :
Demonetization, Black money, E-commerce, Digital marketing