Author :
Iyappan. V, Renuka K.J.
Volume :
2
Issue :
2
Abstract :
“Risk comes from not knowing what you’re doing.”
-Warren Buffett
The study has been conducted by adopting survey method among clients from money manager commodity service, by using a well structured questionnaire. 115 respondents were used for the study in the convenient sampling method.
The study dealt with the importance of the customer preference and to find out the level of preference from the customers. The study provides some findings that were interrupted from the analysis of the collected data. Compared to bullion, Agri-product, metal, energy sectors, the investors are willing to prefer bullion sector (GOLD). So the firm should create awareness over other sectors.
Key words: Customer’s preference, Investment and commodity market.