WHEN DEATH ATTRACTS THE CONSUMER. AN ANALYSIS OF DEVIANT CONSUMPTION OF TRAMADOL


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Article type :

Original Article

Author :

Rosalie Christiane

Volume :

4

Issue :

2

Abstract :

This research proposes to explore the question of misuse of the medicine by identifying the motivations and factors related to the consumption of Tramadol, as well as the presentation of the profile of the abusive consumer of this molecule. For this, after a literature review, a triangular approach was favored through a double data collection and a mix of the sample. Thus, 90 interviews were conducted (38 semi-structured interviews, 8 focus groups and 12 in-depth interviews) with Tramadol consumers after a social desirability test. A psychiatrist, a sociologist, two doctors, two pharmacists and two medicine vendors on the street were also interviewed to deepen our knowledge of the phenomenon. 200 questionnaires were administered to consumers using the snowball method.The results of our exploratory study indicate that misuses of tramadol has a plural dimension. So this psychoactive substance is consumed for its aphrodisiac virtues, as a stimulant in order to improve performances and as an antidepressant. It is also misused for fun to keep during the feast and for desires of socialization. The quantitative findings reveal that factors related to Tramadol affect significantly its deviant consumption, especially its price, availability, control and sanctions. We also note the significant and positively impact of certain variables related to the environmental context as peers norms, unemployment and disappointments of life. Our results also highlight the impact of age and unrealistic optimism.

Keyword :

Motivation- Tramadol - Deviant consumption - consumer behavior
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