Abstract :
Abstract This scholarly article examines the multifaceted impact of social media on human behavior through the lens of social science research. By synthesizing existing literature and empirical studies, it delves into the psychological, sociological, and cultural dimensions of social media use. The article explores how social media platforms shape individuals' behaviors, attitudes, relationships, and societal dynamics. Through an interdisciplinary approach, it sheds light on both the positive and negative implications of social media engagement, providing insights for researchers, practitioners, and policymakers.
Keyword :
Keywords: social media, human behavior, social science, psychological effects, sociological implications, cultural dynamics