Abstract :
The firms and the Marketers are faced with new opportunities and challenges within this digitalized age. The vital objective of digital marketing is to attract customers and allowing them to interact with the companys brand through electronic digital media. This article focuses on the importance of digital marketing for both the consumers and marketers. We have examined the effects of digital marketing on the consumers buying decision making and Its impact on firms sales. Adding up to this, distinguish between traditional marketing and digital marketing are presented in this paper. This study has described various forms of digital marketing, its effectiveness and the impact it has on the firms sales. The examined sample consists of reports and analysis based on the online survey conducted by us to prove the effectiveness and efficiency of digital marketing. Collected data has been analyzed with the help of different statistical techniques and tools. The results have also stated that the consumers have a positive view towards digital communication while checking out a product, they get affected from other customers comments and reviews and they do express their post purchase experiences over the digital electronic platforms. Website is the most used digital medium of communication while purchasing a product or service followed by smart phones and social networking sites. Each stage of consumers buying decision making procedure starting from need identification to post purchase experience sharing is significantly affected by digital marketing communication media with the evaluation being the most important stage. However, this study has also established that although the customers encourage the usage of digital mediums throughout their buying decision making journey, still they do not order many products online very often. Dr. Anand Patil "The Trend of Digitalization in Marketing and its Impact on the Customers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry , October 2018, URL: https://www.ijtsrd.com/papers/ijtsrd18662.pdf Paper URL: http://www.ijtsrd.com/management/marketing-management/18662/the-trend-of-digitalization-in-marketing-and-its-impact-on-the-customers/dr-anand-patil
Keyword :
Digital Marketing, objectives, research results, Promotion, Effectiveness, mass Customer Reach, Impact, comparative quantifiable data, statistical data, problems and solutions.