Abstract :
Abstract The research explores the representation of Pashtuns in popular Urdu dramas during prime time in Pakistan. Data was collected from six highly-watched Pakistani dramas, namely Suno Chanda, Suno Chanda Two, Bulbuley, Uraan, Googly Mohalla, and Yaqeen Ka Safar. These specific dramas were chosen purposefully due to the inclusion of Pashtun characters. A quantitative content analysis method was employed to examine the portrayal of Pashtuns in these prime-time Urdu dramas. All six dramas focused on depicting aspects of Pashtun life. The study's findings indicate that directors, producers, and actors effectively engaged the majority of the represented population. The dramas, which were both romantic and humorous, maintained a high level of entertainment without resorting to obscenity in dialogues. Language and gestures were used appropriately. In scenes set in Pashtun villages, proper Pashtun attire was consistently featured. Notably, despite the fact that the female characters in these shows were mostly non-Pashtuns, they portrayed Pashtun tribes convincingly. However, in sequences shot in urban settings, female characters were seen wearing alluring gowns that deviated from Pashtun tradition. This shift in attire was accompanied by a change in the behaviour of female actors, who exhibited more vulgar expressions. These aspects, observed in city dramas, presented a different image of Pashtuns, contradicting traditional Pashtun values.
Keyword :
Keywords: Prime Time Urdu Drama, Representation, Content Analysis and Pashtun Ethnic Group