Abstract :
Abstract This paper explores the impact of social media on human resource management (HRM) practices within organizations. With the increasing integration of social media platforms into daily life, HRM processes have undergone significant transformation. This study examines the influence of social media on recruitment, employee engagement, employer branding, training and development, and employee relations. Through a comprehensive review of literature and case studies, this paper highlights both the opportunities and challenges presented by social media in HRM. Additionally, it offers practical recommendations for HR professionals to leverage social media effectively while mitigating potential risks.
Keyword :
Keywords: employee relations, training and development, employer branding, employee engagement, recruitment, human resource management, Social media