Abstract :
This report examines the main influences on customer loyalty CL in a study framework where CL is the dependent variable and customer satisfaction CS , perceived price, quality of service SQ and trust are independent variables. The study also tests the hypotheses in which there is a moderate relationship between SQ and CS. The research uses several statistical techniques, such as reliability, factor which and regression analysis. The epistemology of the study was qualitative and involved 170 Mongolian citizens through a survey conducted by a questionnaire and a factorial analysis was applied to confirm the results. The increase in the customers belief of the reasonableness of the price also tends to increase the impact of the SQ on CS. Ulziibaatar Dagvadorj | Tumenbayar Maralbayar "Telecom Industry with Customer Loyalty of Mongolia" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd24027.pdf Paper URL: https://www.ijtsrd.com/management/other/24027/telecom-industry-with-customer-loyalty-of-mongolia/ulziibaatar-dagvadorj
Keyword :
Customer loyalty, customer satisfaction, service quality, telecom industry