Abstract :
Online Social Networks and Blogs are two leading web 2.0 technologies that can be adapted as a part of online services in the libraries. The history of social network service providers is discussed. The authors highlight the basic structure, additional features and the new emerging trends in the field of social networking services. In this paper author review the different impact on the society of the social network sites. Different types of domains are working for social networking. These networks can also be used for information distribution. The new generation users can get the library services at their own space and time by the libraries profile on these networks. To improve the status of Library and LIS professionals in the society in todayu2019s busy digital era, social networking is one of the best media, because most of internet users are frequently using the social networking sites. And it is the best way of marketing of library services as well as strengthen the Library and LIS Profession and Professionals. A lot of libraries are using this for marketing of library services, promoting events, books reviews, users support, CAS, SDI, reference desk, library consortia etc. The merits and demerits of these social networking tools are also mentioned.
Keyword :
Social networking, Emerging trends, Social impact, Marketing of library services.