Abstract :
— The concept of entrepreneurship has a long
history in the business sector with major objective of
creation of value through innovation, but now corporate
awareness about triple bottom-line-profit, society and
environment leads organization to long-term sustainability.
Nowadays, corporate fulfills its social responsibility
through CSR and by adopting environmental friendly
practices and processes. Apart from fulfilling its traditional
objective of profit making, corporate sets social and
environmental objective too. Social entrepreneurs use
business skills and knowledge to create enterprises that
accomplish social purposes. Social entrepreneurship has
been widely recognized as a successful way that leads to
significant changes in the social and economic contexts for
poor and marginalized groups. Social problems—health,
education, economic, environmental and cultural are main
area of concern for the social entrepreneurship. They take
innovative initiatives to build new social arrangements
through mobilized resources and business principle in
response to those social problems, rather than profit.
Social entrepreneurship is a way to catalyze social
transformation rather than profit making. Mohammad
Yunus and Gramin Bank, Mr. V. Kurian and Amul, N. K.
Chaudhari and Jaipur rugs, and SKS micro-finance are few
successful examples before us telling that how they took
initiative to solve social problems as their main objective
along with profit making.
The main objective is to find out the role of social
entrepreneurship in understanding and solving societal
problems for a sustainable world.
Research Methodology: An exploratory research is
conducted through secondary data collected via different
means.
Findings: The main findings of this paper are that bottom
of the pyramid cannot be neglected, as it is a part of major
population. Proper identification and solution of the
underprivileged can be better achieved for a peaceful and
sustained world through social entrepreneurship.
Keyword :
Social entrepreneurship; community; development; social problems