Abstract :
Shopping trends among youngsters in every town have transformed. Fun and leisure shopping is on rise. Mall culture has replaced traditional shops. Youngsters are more attracted towards malls. In present study we analysed mall charisma of attracting young people. We found young population of Hubli-Dharwad town have preferred malls over unorganised shops. They enjoy shopping in clean, cool surrounding having categorically organised products and feel prestigious to purchase from such malls.
Keyword :
Shopping malls, Youngsters, Attractions, Mall culture, Ambience, Shopping trends.