Abstract :
Health literacy (HL) is defined as the personal characteristics and social resources needed for individuals
and communities to access, understand, appraise and use information and services to make decisions
about their health. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis
is an effective way of finding out what improvements are needed to promote health literacy, leading to
better health. This paper is SWOT analysis of health literacy in India. The paper highlights many key points.
The need for improvement in health literacy is of utmost importance and it is possible by making health
information accessible, easily understandable, and need-based in order to garner effective outcomes.
Keyword :
Health Literacy, SWOT, India