Author :
Fazal Abbas Awan,Asia Saif Alvi,Omer Shabbir,Rabia Munir,Ramsha Asif,Sonia Ashraf
Volume :
4
Issue :
2
Abstract :
Pakistan got independence in 1947 and just with the delay of one day India got
independence. However India established its first State channel right after three years of
independence. The weak political structure and limited resources did not pave way for the
establishment of state channel in Pakistan for a long. India meanwhile promoted its
narrative in the world by using its state media and therefore weakened the position of
Pakistan on the international political sphere. In 1964 Pakistan established its first state
channel named as Pakistan Television at Lahore with the primary aim time of promoting
Pakistan’s narrative and stabilize its position on the international forum. It was the time
when Pakistan and India came across with the confrontation on Eastern border that
ultimately led to a full fledge war. That was the beginning of Indian propaganda and
brought both the state channels i.e. PTV and Durdarshan on the verge of verbal war. India
being obsessed as a regional hegemon always played a decisive role against Pakistan.
Therefore Pakistan for its survival launched the series of current affairs programs to counter
the Indian narrative. The Indian propaganda on attack on Indian Parliament and Kashmir
specifically the activities of Mujahideen and its narrative of Pakistan’s support to assist
mujahideen was stupendously countered by Pakistan
Keyword :
Pakistan, India, Media, Durdarshan, PTV, Indian Parliament.