Abstract :
The paper examines the impact of corporate culture in foreign market access. The paper talks about that what a corporate culture is, Corporate culture refers to the beliefs and behaviours that determine how a companys employees and management interact and handle outside business transactions. The history of corporate culture that how the culture came into light, The term corporate culture created in the mid1980s and turned out to be broadly known by the 1990s. then what is organisational culture, Organizational culture is defined as the underlying beliefs, assumptions, values and ways of interacting that contribute to the unique social and psychological environment of an organization. The characteristics of corporate culture. How a corporate culture works in a small business, Corporate culture should convey how the business sets expectations and rewards desired behaviours. Then the paper talks of effects of globalization in corporate culture, The new in new economy means a more stable and longer growth, with more jobs, lower inflation and interest rates, explosion of free markets worldwide, the unparalleled access to knowledge through the Internet and new type of organization which affects organizational change. Then the paper shows that different market access of different countries. Then the paper talks about the India china market access and trade relations, India China exchange relations are the most essential piece of reciprocal relations amongst India and China. The essential things of Indian fares to China are minerals, slag and fiery debris, iron and steel, plastics, natural synthetic concoctions, and cotton. Lastly the paper talks about that if is it profitable for a country to allow foreign market access, As every coin has two sides, it can be said that foreign market access is profitable but it should in a limit. Samidha Sengupta "Role of Corporate Culture in Foreign Market Access" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: https://www.ijtsrd.com/papers/ijtsrd17058.pdf Paper URL: http://www.ijtsrd.com/economics/development-economics/17058/role-of-corporate-culture-in-foreign-market-access/samidha-sengupta
Keyword :
corporate culture, small business, market access