Abstract :
Design in the field of photography printing on porcelain includes a wide range of methods of different methods. One of the main reasons for welcoming a wide range of audiences from these dishes is the visual appeal of various floral motifs. This research's central question is how can Iranian identity be created by using the principles of designing and printing floral photoreversal motifs on ceramic containers? Understanding the nature of decal printing, floral motifs, Iranian dishes' identity, and visual communication of these motifs on containers are among the main variables of this study. This research aims to understand the principles of designing and printing flower motifs of ceramic containers to create an Iranian visual identity. The research's central hypothesis is that by designing and printing floral pictorial motifs on ceramic containers, Iranian visual identity can be made. Such motifs are easily applicable by the photography method. In this research, using library and field studies, the presented designs are examined, documentary work method, and visual data collection tool. The approach of this study is analytical-descriptive. The results show that the identity of flower motifs of ceramic containers is less of an Iranian nature and has a non-Iranian identity. It is not by traditional and artistic motifs of Iran. Based on the theoretical research results, the practical project has been designed and implemented in designing floral motifs for different containers such as plates, teapots, and horseshoes that create an identity closer to the samples on the market than other companies.
Keyword :
Design- Print- Photography- Iranian Floral Motifs.