Abstract :
Today, the development of appropriate strategies as one of the basic tools of companies to compete in the markets of the e-commerce era. The strategy formulation process is inelastic with common strategic management models such as balanced scorecard and SWOT model in the face of market changes and competitive behaviour of competitors. It becomes. In this article, after reviewing the general structure of strategy formulation using the balanced scorecard model, the mentioned shortcomings in the strategy formulation process are examined. In the field of purposeful design, competitive strategies are presented and finally, the use of Judo Strategy model, SWOT matrix and Balanced Scorecard model of SJB framework is presented as an agile and systematic model in the process of designing and formulating strategy. In order to evaluate the applicability of this model, the beta company has been selected and with the cooperation of the top managers of that company, the proposed model has been implemented in the process of designing and formulating its strategy.
Keyword :
Strategy development process, SWOT matrix, balanced scorecard, judo strategy