Abstract :
Postal saving system provide depositors an access to bank, a safe and convenient method to save money and to promote saving. Investment culture refers to the attitude, awareness and institutions in placing their savings in various financial assets. Post office saving bank is the largest savings institutions in the country which provides numerous benefits to investors. There are a number of attractive schemes, well designed to meet the individual requirements of different investors. It is noted that the study is conducted focusing the attitude of investors on post office saving scheme, various schemes provided through post office, level of satisfaction of investors and amenities in post offices. The investors’ attitudes in rural areas have greater significance in formulation of policies for the development and regulations of savings in general and protection and promotion of household investors in particular.
Keyword :
Post office saving, Attitude, Rural investors, Kerala.