Abstract :
Pakistan and India had been the rival nations after the partition of Sub-continent in 1947.
Both countries have fought many wars against each other including the 1948 Kashmir war,
1965 war, 1971 war and the Kargil war in 1999. But yet the relations remain on the
conflicting peak. Indian government has always used the Hindi language cinema i.e.
Bollywood as their main weapon. This research is being carried out to analyze the image of
Pakistan that is being presented in the Bollywood Movies after the attacks on the Indian city
Mumbai on November 26, 2008. Also, how the image of Pakistanis, the military
forces/intelligence agencies and the religious groups of Pakistan are being shown in the
Bollywood movies. Three films have been selected in this research which portrayed the
image of Pakistan. Discourse analysis has been used as a research design for this study. The
dialogues of all the movies have been analysed and interpreted which show that movies
have portrayed a negative image of Pakistan, its people and also its military/intelligence
agencies and religious groups. The five filters of propaganda model by Herman and
Chomsky have also been observed and proved in this research work
Keyword :
Film, Propaganda, Bollywood, A Propaganda Model, Inter-Services Intelligence (ISI), Research and Analysis Wing (RAW)