Abstract :
This study was conducted to examine the relationship between narcissism and selfie behaviour amongst male and female samples. Narcissism was indexed in terms of exhibitionism, sense of superiority and vanity. Data was collected from 144 MBA students (73 male and 71 female). The results indicate that the total sample showed no relationship between narcissism and selfiebehaviour as well as selfie behaviour with three indices of narcissism. The same was found to be true when sample was divided on gender basis. When gender differences were examined, female sample clicked significantly more selfies than their male counterparts while male respondents scored significantly higher than their female counterparts on vanity. Rest of the differences were insignificant.
Keyword :
Narcissism; Selfie behaviour; Vanity;Exhibitionism; Superiority