Abstract :
This research paper touches upon the importance of media as a powerful medium in
safeguarding national, cultural and strategic interests of the nations. Whether in Europe,
America or Asia, media has attributed a considerable power to shape opinion of the belief,
change habits of life, actively mould behavior and impose a political system. While
discussing worldwide the importance of media in times of peace and war, the paper
specially refers to India-Pakistan media war on Mumbai Terror Attacks. Since the news
media play a central role in shaping public perception, if the enemy narrative did dominate
the media coverage it might have accentuated the negative perception that each side has of
the other. This could impact the renegotiation of peace talks between the two nuclear-armed
neighbors and thus impede the peace process. The paper explores different dimensions of
the similar issue framed differently in both countries and their implication on the security of
South Asia. It is noticed that Indian mindset is more communally charged and views
Pakistan with a specific security lens. Whereas, Pakistani media reflected a conciliatory
policy, which was rejected by India. Recently, it has begun to counter Indian propaganda in
the mass media. The issue of Mumbai Attacks ranks highest on public opinion in both
countries, but with a different dimension of concern
Keyword :
Media, Propaganda, India, Pakistan, Mumbai attacks