Abstract :
The stature of any nation in the world is determined by the amount of authority it enjoys, exerting
itself over other nations. This authority which a nation exercises is derived for its national power.
The national power is the cumulative sum of certain elements existing within the ideological and
practical domain of a nation. Human resource, military might and economic development are the
tangible elements, whereas the ideology, morale of a nation, vision and leadership fall into the
category of intangible elements of national power. Emergence of media has made it a strong
contender in the major players of a state. The reach and impact of media are unquestionable.
Propaganda is the key to achieve far reaching psychological gains, and no other medium than the
modern day media can serve that purpose. Pakistan is no exception when it comes to the
importance of media. Pakistani media enjoys the freedom and has the reach which if tapped
properly can definitely be a source of furthering national agenda; Pakistani media thus can
become an element of national power.
Keyword :
National Power, National Interest, Media, Pakistan, Indian media