Abstract :
The objective of the present study is to explore the levels of health literacy among the rural and
urban population of Pakistan and its connection with their subjective wellbeing because
promoting health and wellbeing for all have been declared as a sustainable development goal by
United Nations. The present study used qualitative methods conducting in-depth interviews with
male and female population from two districts of the Punjab to achieve study goals. Findings
indicated that a low levels of health literacy prevails in rural areas while the case is little different
in Urban areas. Health literacy increases the wellbeing of the people while there are some factors
like religious and cultural beliefs of the local community about health which affect the wellbeing
of the people even in presence of the good health information. Comprehensive and tailored
programs for community mobilization and advancing health literacy are recommended to
promote health and wellbeing.
Keyword :
Health Literacy, Wellbeing, Health, Punjab