Abstract :
In the context of technology, the organization should be well fitted to implement green
practice. Environmental practices have been well studied but only a few studies have presented the green innovation practices of corporate firms in Malaysia. This study focused on the awareness of green practices which were concerted upon organizational (Training Program), environment (Government Regulation & Policies) and individual context (Knowledge). A total of 108 questionnaires were returned out of 200. Reliability analyses were applied to test reliability of the instrument. Meanwhile, regression analysis was applied to determine the predicted factors for green practices towards the awareness of green practices. The results of the analysis indicated knowledge of employees as the most influencing factors to the awareness of green practices. For the practicality of this study, green technology is anticipated to be well implemented when these practices are understood.
Keyword :
Green Technology; green Practice