Abstract :
The retail industry in India is experiencing huge changes and improvements in the last few years. The organized retail industry in India is observing a handsome growth at the approximate rate of greater than 20% percent every year and would also observe significant increase or multiple fold increase in the size and business turnover by 2021. In this growth percentage online retailing is fuelling the sector through its sales and handsome discounts over the products which pull the customers to shop with them and the same is followed by shopping malls as well. Retailing industry is crawling towards turning into the one of the biggest revenue industry incorporating employment opportunities as well. In such case working or studying the consumer loyalty or satisfaction is a complex marvel and studying the practices which lead into improving the customer satisfaction is phenomenal. The purchase of any merchandise from any retail point incorporates various factors that could influence purchasers’ decision for selection of the product. Assessing consumer satisfaction is increasingly intricate and much more significant for retailers in now days because retaining the customer is far good rather creating new one. Research objectives of this work were to examine the impacts of sales schemes and some other dimensions impact on consumer satisfaction in shopping malls of Udaipur and to examine the factors across different demographic classes of respondents. For the research work 150 active shoppers from different shopping centres or shopping malls were chosen for study. The sales promotion schemes and other issues impact of consumer satisfaction were identified through a structure survey. The examination will help the administrators of shopping malls to comprehend the fundamental factors that lead into client satisfaction in the shopping malls and help them to create their showcasing systems. Profiling clients by their selection criteria and factors that influence them to shop give more important approaches to recognize and comprehend different client segments and to focus with progressively engaged techniques. The study concludes that infrastructure, product and their assortments, leisure activities, space and ambience, schemes and promotions are major driving factors for the customer satisfaction and directly associated with the retention of the customer means lead into ensuring the customer revisit to the shopping mall.
Keyword :
Consumer Satisfaction, Shopping Malls, Demographics, Organized Retail