Abstract :
The current research study aimed to investigate the impact of social media on educational and moral ideals of university students. Researchers used descriptive survey research design to investigate the phenomenon of concern. The data was collected from university students of two public sector universities of South Punjab, i.e., The Islamia University of Bahawalpur (IUB) and Bahauddin Zakariya University (BZU) Multan. Population of the study was students of BS, MS and PhD students and sample of n=324 students was selected using random sampling technique. The researchers designed well-structured questionnaire consisted on close-ended to facilitate the respondents. The questionnaire was consisted on four parts; 1) demographics 2) Social media use 3) Educational effects and 4) Moral effects. The results were measured by frequency tables and by applying statistical tests such as Chi-square(X2). A high proportion of students at both universities are addicted to social media, according to the findings of the survey. The use of social media has affected student’s education and moral values negatively.
Keyword :
Social Media, Moral Values, Educational Values, IUB, BZU, Students