Abstract :
The research has been conducted to find out the “effects of religious content on swat university students”, the case study for this research was social media, and this study shows the viewership and influence of religious content on different social media platforms over students in Swat, Pakistan. Religion in every era is influential; it brings a lot of changes especially on young minds. Apart from it, with the advent of social media, religious scholars started there debates and discussions on those social media platforms. However this study found the effects of religious content on Social media in terms of behavioral change. Using survey techniques, researcher collected data from n=200 university students. Also this study focuses on religious knowledge gain through Social media platforms. The
researcher designed questionnaire for students to identify the above changes. This study also found that religious content is applicable in their personal life or not. Religious content consist of a vast area, this research study is specific to Islamic religious content. Also Islam has millions of followers across the globe. This study also helpful to find out that which type of media is effective for preaching of Islam.
Keyword :
Social Media, Religious Content, University Students