Digital Transformation in Pakistani SMEs: Challenges and Opportunities


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Article type :

1

Author :

Dr. Fatima Khan

Volume :

1

Issue :

2

Abstract :

Abstract This scholarly article critically examines the landscape of digital transformation within Small and Medium-sized Enterprises (SMEs) in Pakistan, focusing on the challenges and opportunities that accompany this paradigm shift. The study provides a comprehensive analysis of the current state of digitalization in Pakistani SMEs, discusses the hurdles hindering progress, and proposes strategic opportunities for leveraging digital technologies to enhance competitiveness and sustainability.

Keyword :

Keywords: Digital Transformation, SMEs, Data Analytics, Digital Marketing, Cybersecurity