Abstract :
Abstract Data analytics has emerged as a pivotal tool in aiding decision-making processes across various domains. This article explores the intersection of data analytics and decision support, drawing insights from the rich theoretical landscape of management science. Through an examination of foundational principles and methodologies, including descriptive, predictive, and prescriptive analytics, this study elucidates the role of data analytics in enhancing strategic, tactical, and operational decision-making. By synthesizing theoretical insights with practical applications, this article offers valuable perspectives on leveraging data analytics for informed decision support in contemporary organizational contexts.
Keyword :
Keywords: Decision Support Systems, Big Data, Decision Making, Prescriptive Analytics, Predictive Analytics, Descriptive Analytics, Management Science, Decision Support, Data Analytics