Abstract :
Language is the medium of communication and interaction in words or sign format. Easy access to mobile held devices and popularity of social media has revolutionized the way people used to communicate with each otherin the past. The information generated in the past two years is many times greater than the information generated since data storage technology inceptions. The Urdu language has emerged since the 6th century from other languages like Arabic, Hindi, Persian, Prakrit and Sanskrit,and it is the national language of Pakistan.Even after being used widely in all public, official and media use of this language is limited to speaking and reading. The study to analyze the use of Urdu language on social media was conducted during the general elections of Pakistan,2018. With the expansion of the internet, a new colony of the digital world has come into existence which communicates. This study utilized Twitter as a source of information to assess how Urdu as a language has flourished over this Social Media platform. The results showed the varying use of Urdu and Roman Urdu. The study was able to prove that the language had evolved and integrated even into Social Media and its usage is mostly during occasions and varying durations.
Keyword :
Twitter, Semantics, Sentimental Analysis, Urdu, Social media data