Abstract :
Green Movement is becoming the buzzword of today’s business world. Worldwide, most of the sectors have awakened to the ramifications of the environmentalism boom, resulting in high level public awareness of climate change and energy efficiency. Businesses across the world are developing green strategies and are working towards developing a low carbon landscape and undertaking efforts to optimize the carbon efficiency of existing products and infrastructure. The research has been conducted at different malls of Bhubaneswar. This research study includes 250 sample size and the study has been conducted to examine the green management practices in Retail Industry, choices of customers regarding green management practices, reasons for using green products, preference of sources from which the companies can purchase green products and perspectives of customers regarding green management.
Keyword :
Green Management, Green Customer, Retail Industry