Abstract :
Environment has been exploited by companies in different ways; it becomes their responsibility to compensate for this damage. Producing environment-friendly products and creating awareness among consumers conserve nature. This study compared the attitudes of consumers in urban and rural reveals that there does not seen any significant difference in attitudes of gender-wise people except after-use features of environment-friendly products. Urban people have more favorable attitude than rural.
Keyword :
Ecofriendly, Consumerism, Issues, Contemporary, Rural, Urban