Abstract :
Indian society today has witnessed a surge of
women entrepreneurship. There arises a need to examine
the challenges of women entrepreneurs in greater depth.
This study attempts to understand these challenges as well
as explore the dimensions that emerge from these
challenges. The study is based on exploratory qualitative
study of 20 women entrepreneurs in India. The narratives
reveal six major themes: Desire to create self- identity and
derive satisfaction through entrepreneurship, doing what
one loves to do, perceiving risk taking as an enjoyable
experience, entrepreneurship as a medium to contribute to
society, success speaks for itself and willing to learn, unlearn
and relearn.
Keyword :
Women Entrepreneurship, India, Challenges of Entrepreneurship, Self Identity, Risk Taking, Contribute to Society