Abstract :
Abstract While traditional economics assumes that individuals make rational choices based on perfect knowledge and self-interest, behavioral economics challenges this assumption by incorporating insights from psychology. This article explores the field of behavioral economics, examining the psychological factors that influence economic decision-making and their implications for individual behavior, market outcomes, and public policy.
Keyword :
Keywords: Behavioral economics, decision-making, cognitive biases, heuristics, bounded rationality, nudges, public policy, economic models, rational choice theory