Abstract :
India being a developing market for Smartphone users, the focus of M-banking and M-commerce is likely to gain further momentum in the coming years. With the Union Government redrafting the telecom policy in India, broadband through wireless media like mobiles & tablets will have a whirlwind effect on the use of M-banking, m-transaction & M-commerce in India. The revenue is expected to jump from US$ 39 billion in 2017 to US$ 120 billion in 2020, growing at an annual rate of 51 per cent, the highest in the world based on a forecast by India-e-Commerce. In today’s age of technology, people prefer to have everything on their finger tips and mobile phone is one solution to that. Internet penetration in the hinterland has led to a host of new developments, with growing access to technology such as broadband and 4G telecom standards , smart phones/ tablets and dongles along with the acceptance of the idea of e shopping which is set to drive future B2C and B2B transactions eco-system.
This paper empirically examines the factors that affect the adoption of mobile banking/m-commerce/m-commerce by rural businessmen of South Rajasthan (Udaipur, Sirohi, Dungarpur and Banswara). This study aims to test five hypotheses on factors that persuade the M-cash adoption with the help of data collected from a sample size of 200 retailers in The factors selected were Security concerns, Comparative advantage, Ease of Use, Rural user’s Adaptability, Cost associated to assess their impact on mobile banking/m-commerce adoption for business. The study underlines the importance for rural people in South Rajasthan to adapt for mobile banking/m-commerce.
Keyword :
Rural Area, Mobile banking, M-commerce, South Rajasthan