Abstract :
In the modern era, technology has taken a radical avant-garde towards social media. It is presently being used
as a stature household need by every mankind. The revolutionary of social media has brought a dynamic impact
in networking health information between the professional and patient, irrespective of age group. This laid a
“bleeding-heart†platform for pharmacist, escalating the utilization by improving the health outcomes and
meeting the urge. There is a vague informative literature around this upcoming subject. To bridge this gap, the
authors reconnoitre the positive potential areas concentrating on the use and applications of social media by
pharmacist to improvise & reinvigorate determinants of health outcomes. The subject was extensively studied in
five main modules. 1. Encapsulating the complete medical information 2. Innocuous usage of medicine 3. In
perpetuity medication usage 4. Document based medicine & implementation guidelines & 5. Clinical
inquisition. In each of these perceptive modules, an increase in manoeuvre & habitude of social media
platforms by pharmacists & other health care professionals have brought a great impact and changeover in
improving patients need and outcome. In this busy competitive world, most of the young generation (≤ 35 years)
are falling in the usage of upgraded and popular social media, leaving behind the majority of old group.
However, the majority of patients fall in the category of old generation (≥50 years), and the usage of this type of
platforms will definitely stabilise and improve the health outcomes in the nearby future.
Keyword :
Social media, Pharmacist, Outcomes, Health, Patient