Abstract :
As Generally understood, Saes promotions are
the techniques that help to boost the sales volume and the
selling process. These promotion techniques attract several
customers and encourage them to trial a product or switch
brands. It can motivate consumers to buy a larger quantity
of a particular brand or lessen the purchase cycle of buyers
by encouraging them to make more quick action. Therefore
these activities can be focused to various parties in
marketing channel. This study has attempted to understand
the effects of sales promotion techniques on personal care
goods, with special reference to West Tambaram, Chennai.
Keyword :
Sales Promotion; Consumer Promotions; Trade Promotions