A Study on Impact of E-commerce & E-advertisement in Business Environment


Article type :

Original article

Author :

Megha Soni

Volume :

6

Issue :

1

Abstract :

E-commerce and e-advertisement is one of the widely discussed issues in India. In present study impact of e-commerce and e-advertisement in business environment in Madhya Pradesh State was examined. In this research 801 respondents were examined. The obtained data were analysed by using SPSS 21 softwere and reliability test was applied to check the reliability of the questionnaire. Correlation test has been applies to find relationship and One-way ANOVA has been used to analyse difference among different age group customers response on e-commerce and e-advertisement. The study revealed that there is significant difference among different age group customers response on e-commerce and e-advertisement.

Keyword :

E-commerce, E-advertisement, Business Environment

Doi :

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