Abstract :
mobile devices are becoming indispensable commodity for users they depend on mobile devices for their official work and for entertainment. Mobile devices are becoming more sophisticated, the acceptability of smartphones over the earlier mobile devices has been increased with the features like touch screen over the number keypad and simple camera against mega pixel camera etc. with touchscreen and updated android operating system the smartphones almost taken the maximum market share, now in current scenario to gain and retain the market share the mobile device manufacturer are trying to differentiate the features in smartphones like dual camera, selfi camera, more internal memory etc. In this paper the author is flashing the spotlight on the strategy where every mobile manufacturer is offering almost the similar feature on the smartphone how the manufacturer are making their product differ from other and to get customer attention.
Keyword :
Keywords: mobile devices, smartphones, features, product differentiation strategy, android, ios.